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Leithen Lane

What's a customer actually worth to you?

Not what they spent today. What they'll spend for as long as they stay. Most business owners have never worked this out. It takes about thirty seconds.

Which describes your business?

What's the average amount a customer spends per order? If you're not sure, check your Shopify analytics, it's usually there already.

How many times does an average customer buy from you in a year?

Roughly how long does a customer keep buying before they stop? A rough guess is fine, this isn't a science.