E-commerce Operations Consultancy

Plug the gaps before you scale

Your e-commerce business is growing, but your operations aren't keeping up. I help startups build the systems, processes, and integrations that turn chaos into something that actually works, so you can scale without things falling apart.

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10+ years in e-commerce
Shopify, Klaviyo & Recharge expert
Built and scaled my own DTC brand
Sound Familiar?

The gaps that hold startups back

You've got a great product and your customers love it. But behind the scenes, things are messier than they need to be.

Systems that don't talk to each other

Your Shopify, email platform, and subscription tools are set up, but they're not properly connected. Data falls through the cracks, and you're losing revenue you can't even see.

Scaling too fast on shaky foundations

You're spending on ads and growth, but your operations can't keep up. Customer complaints creep in, margins get squeezed, and you're firefighting instead of building.

No idea if you're actually profitable

You're discounting without measuring, running promotions on gut feel, and you can't tell which customers or channels are truly making you money.

Samantha Goodwin — Founder of Leithen Lane
0 Years in
E-commerce
Meet Sam

I've built this myself, and now I help others do it right

I'm Sam Goodwin, and I've spent the last decade in the trenches of e-commerce. I co-founded and scaled a profitable DTC subscription business from scratch, handling everything from supplier negotiations to Klaviyo flows to 3PL transitions.

I know what it's like to have a hundred things on your plate and no one who really gets the operational side. The tech stack decisions, the fulfilment headaches, the email automations that should be working but aren't.

That's what I do at Leithen Lane. I come in, find the gaps, fix the systems, and make sure your operations are ready for what comes next. No fluff, no generic advice, just practical, hands-on support from someone who's been there.

Shopify Expert Klaviyo Specialist Recharge Pro DTC Operator IT Project Manager
Let's Talk About Your Business
Tools I Work With

The platforms that power your growth

What I Do

Filling in the gaps so you can grow

Practical, hands-on support for the operational side of your e-commerce business.

E-Commerce Systems & Integration

Getting your tools to actually work together. No more data leaks, manual workarounds, or revenue slipping through the cracks.

  • Shopify, Klaviyo & Recharge setup and integration
  • Strategic platform selection (right tools, not just cheap ones)
  • Frictionless customer journey mapping

Customer Experience as a Growth Channel

Turning your customer service from a cost centre into your best marketing channel. Every interaction is a chance to build loyalty.

  • Automated email flows that feel genuinely personal
  • Support frameworks that drive repeat purchases
  • Conversation-first communication strategy

Commercial Discipline & Profitability

Making sure every pound you spend actually makes money. No more discounting on gut feel. Just clear, data-driven commercial decisions.

  • Unit economics analysis across products and channels
  • Strategic promotion testing against baseline
  • AOV, purchase frequency & LTV optimisation

Fulfilment, Logistics & Supply Chain

From manufacturer to customer's door, I've managed every step. In-house, 3PL, Amazon FBA... whatever fits your business, done properly.

  • 3PL evaluation, selection & relationship management
  • Inventory forecasting and reorder optimisation
  • SKU architecture and fulfilment error reduction
How It Works

Three steps to operational clarity

No long-winded proposals. I get stuck in quickly and focus on what actually moves the needle.

1

Discovery Call

We have an honest conversation about where your business is, what's working, and what's not. No sales pitch, just real talk.

2

Gap Analysis

I dig into your systems, processes, and numbers to find exactly where the gaps are and what's costing you money or holding you back.

3

Hands-On Support

I roll up my sleeves and fix it with you. Not a 50-page report you'll never read, but actual implementation that makes a difference.

Ready to build operations that scale?

Let's have a conversation about where your business is and where it could be. No commitment, no hard sell.

Get in Touch

Let's talk about what's holding you back

Fill in the form and I'll get back to you within 24 hours. Or if you prefer, drop me an email directly.

Location
Worcestershire, UK
Response Time
Within 24 hours
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