Shopify Health Check
Where your store is leaking customers, what that is costing you, and the one thing to fix first. About 15 minutes.
What it does
You supply 5 figures from your Shopify Analytics, each one with instructions on exactly where to find it, and answer 11 questions about what you have already built. It gives you back a diagnosis: which of the three retention layers is weakest, what an improvement is plausibly worth against your own numbers, and an explicit list of what to leave alone.
It does not ask for access to your store, and it never sees your customers. Everything it needs is a number you can read off a report.
What it is not
It is not the free calculator with a price on it. The calculator works out a number. This works out what to do, which is a different job and the reason it asks what you have built rather than only what you earn.
It is also not a document that ends by recommending you hire me. If your fundamentals are sound it says so and tells you to spend the money on stock instead, and the worked example below is the real renderer, so you can see the shape of that outcome before you pay for it.
The book comes with it
Fix the Leak is included, both formats, at no extra cost. That is not padding. The diagnosis tells you which layer is weakest and what it is costing you, and the book is the 22 chapters on how to build the thing it just told you is missing. A diagnosis without the method is half a product.
If you already own the book, the honest position is that you are paying £49 for the diagnosis and getting a spare copy. Tell me and I will refund the difference.
A worked example
This is a fictional coffee roaster, invented for this page. Sells subscription and one-off bags. Two years trading, one person handling the marketing alongside everything else.
Everything below is produced by the same code the paid tool runs, from the figures that store would have entered. It is what you get, not a picture of it.
Where you are
- Average order value
- £60
- Revenue per customer
- £90
- Lifetime value
- £128
Lifetime value is modelled from how many of your customers are returning ones, which implies an average relationship of 1.4 years. It is a model built from four figures, not a measurement of your actual customers.
What it is costing you
What an improvement in retention would be worth, across the 1,450 new customers you win in a year. These are scenarios, not forecasts.
+5% retention
£10,150
a year, £7 per customer
+10% retention
£18,850
a year, £13 per customer
+20% retention
£37,700
a year, £26 per customer
Fix this first
Intervention
Catching customers while they are late rather than gone.
- Nothing identifies a customer who has gone quiet
- Win-back depends on somebody remembering
- Win-back arrives long after they have moved on
Every layer
Onboarding
Partly built
- Early contact sells rather than helps
Ongoing engagement
Solid
Intervention
Missing
- Nothing identifies a customer who has gone quiet
- Win-back depends on somebody remembering
- Win-back arrives long after they have moved on
Measurement
Missing
- Lifetime value is not a number you hold
You go straight to it after paying, and your link never expires, so you can run it again whenever you have changed something.
30 day refund, no questions. You keep the book either way.
Secure payment by Stripe. Card details never touch this site.
What it cannot see
Three things need order-level history and cannot be worked out from figures you type in: whether customers acquired on a discount code repeat as well as full-price ones, how long your customers actually wait before their second order, and which specific customers are overdue right now. If those are the questions, the Foundations Sprint is where somebody gets inside the data.